Websites that perform as well as they look.
I design and build fast, modern, conversion-focused sites and web apps, from headless commerce to AI-powered tools. Independent, end to end, shipped with care.
A one-person studio for teams who want senior engineering without the agency overhead. Strategy, design and code from a single, accountable partner.
I work directly with founders, marketers and product teams to turn ambitious ideas into polished, maintainable software. No handoffs, no bloat, just clean work that ships.
Core stack
- TypeScript
- React
- Next.js
- Astro
- Node
- WordPress
- Tailwind
- Shopify Hydrogen
- Postgres
- Edge / Workers
Specialised where it matters.
Four areas of focused expertise, each with a dedicated home on its own subdomain.
Custom E-Commerce & Headless Commerce
Storefronts on Shopify Hydrogen and headless stacks. Fast, flexible, and built to convert.
commerce.serensweb.devAI-Integrated Web Apps
LLM features, assistants and automation woven into real products. Useful, not gimmicky.
ai.serensweb.devProgressive Web Apps & Mobile-First Sites
Installable, offline-ready PWAs and responsive sites that feel native on every device.
apps.serensweb.devInteractive Portfolios & Corporate Sites
Brand-defining marketing sites with motion and craft that signal quality at first glance.
studio.serensweb.devA few recent builds.
Placeholder case studies. Tap any project to preview the detail view.
A clear path, every time.
A lightweight, transparent process designed to remove surprises and keep momentum.
Discover
We align on goals, audience and scope, then I map the work into clear, costed milestones.
Design
Wireframes to high-fidelity UI, reviewed in the browser so you see exactly what ships.
Build
Clean, tested, accessible code with previews at every step. No black boxes.
Launch & support
Performance pass, deploy to the edge, and ongoing support to keep things sharp.
Have a project in mind?
Tell me a little about what you’re building. I reply to every serious enquiry within one business day.
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